How Roger Federer pulled On into tennis and why the brand is repeating play with Kylian Mbappe

Mint - Sep 22, 2026

Roger Federer helped running brand On enter tennis in 2019 as an investor and product partner, then wore its first match shoe. The company has used a similar cash-and-equity playbook with Kylian Mbappe after his Nike exit, hoping he can open football the way Federer opened tennis. 

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