Aqua Optima hosts UK’s first underwater yoga for National Meditation Day

Aqua Optima, UK’s water filtration experts, have hosted the UK’s first underwater yoga session with a team of leading international freedivers and yogis to celebrate National Meditation Day (31st May).

June 3, 2019 / / —

To help people who suffer with the strains of everyday life, hydration heroes, Aqua Optima are encouraging the nation to take ten minutes for mindfulness on National Meditation Day (31st May). Aqua Optima hosted the stunning underwater yoga session to support the launch of its lumi kitchen worktop water filter chiller.

The lumi has been developed to help keep the UK chilled and supports the reduction of single-use plastics. Gone are the days of thrillseekers, adrenalin junkies are being replaced with ‘mindful moguls’ who want the ultimate escape. With the ‘mindfulness mega-trend’ showing no sign of running out of breath and with an ever-increasing population seeking new ways to be calm in a busy world, the water experts scoured the planet to help find new ways to chill.

Yoga continues to grow and has now jumped from fourth to first on the list of the most popular formats of group exercise in the UK, with more than 1.2m weekly participants*. With over 20 different forms of yoga already being taught throughout the UK, Aqua Optima has brought underwater yoga to our shores to help yoga devotees to ‘zone out’.

The underwater yoga workout created by the Aqua Optima team which included yogis, teachers and a British freediving coach, not only helps participants to benefit from key yoga stretches, the underwater dimension requires freediving breathing techniques to help lower the heart rate.

Marcus Greatwood, UK freediving record holder and founder of the UK’s largest freediving club, NoTanx, comments: “The breathing required in freediving is the one critical difference between freediving and almost every other sport, and a perfect fit with yoga. You simply can’t freedive unless you are relaxed. To carry out this yoga workout you need to ‘imagine that you’re so relaxed you’re falling asleep’. When you relax, your heart rate lowers and you’re more in control of what your body is doing. This means that you can form and stay in the stretch for longer.”

Nigel Wheeler, director at Aqua Optima said: ““We all know we should be drinking more water to maintain healthy hydration levels, however one of the problems many of us face is we don’t like the taste of standard tap water. Over 7.7 billion Britons buy single-use plastic water bottles each year.**

“With our latest water workout and lumi chiller we want to help the nation stay happy, hydrated and save them money. The lumi chiller brings colder, purer water on tap to the comfort of your own home or office and will make it easier for you to reach your 2 litres a day. Using ‘lumi’ filtered water costs up to 10 times less than branded bottled water, will free your fridge of bulky water jugs and can help reduce your plastic waste. All this could save you over £650 a year.***”

The lumi is now available to purchase at, retailing at £129, making it cheaper than any other worktop chiller products already on the market. It is available online, from major high street retailers and can be purchased directly through the Aqua Optima website at www.aqua-optima.com

ENDS

For more information please contact Katie Gaffney on [email protected] or call the team on 0151 363 8650.

Notes to editors: * 018 EMD UK Group Exercise National Survey
**7.7bn Briton use single-use water bottles every year – Marine Conservation Society. As featured in The Guardian May 2017 https://www.theguardian.com/environment/2017/may/11/british-embarrassment-over-asking-for-tap-water-in-bars-fuels-plastic-bottle-waste-survey
*** Based on a consumption of 120L a month (looking at a couple where average person should drink around 60L a month) to purchase this as branded water bottle (I.e. Evian at 5p/100ml) they would need just over 1400L of water which would cost £720. To purchase water filters which last around 100L a month, you would need 14 filter cartridges based on RRP would equate to £40 a year, therefore saving of over £650 versus branded bottle water.

Marcus Greatwood (born 18 March 1973) is a British freediving coach. He is most noted for his inception and development of "NT Style" Freediving, based on relaxation and breathing techniques (1st published in 2008). He has coached many athletes, setting 12 National records in all of the AIDA recognised discipline. He has personally held several UK records in depth apnea free-diving disciplines recognized by AIDA International [2]. His Club Freediving (NoTanx) based in London is now the largest group of freedivers in the UK has grown exponentially since 2001 to having 7 weekly pool sessions with 80+ active members. All training is split into Yin and Yang, with an emphasis placed on Yin (soft, slow & internal).

Aqua Optima is one of the world’s leading water filtration technology brands, offering innovative and cost effective filtration systems and designs. Aqua Optima products can be found in the majority of UK supermarkets and online including Tesco, Argos and Amazon. With years of extensive research Aqua Optima offers purer, cleaner water for every day convenience. The ‘lumi’ chiller will be available on Amazon by mid April and in Argos later in the Autumn. Visit www.aqua-optima.com

Contact Info:
Name: Katie Gaffney
Email: Send Email
Organization: Aqua Optima
Phone: 0151 363 8650
Website: https://www.aqua-optima.com/

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Release ID: 519427